Does Legacy.com work with newspapers of all sizes?
Why should my newspaper outsource this category to Legacy.com?
Will Legacy.com work with more than one newspaper in a market?
Are significant newspaper resources needed to launch and maintain the program?
How will funeral homes react?
How is branding handled?
- Does Legacy.com work with newspapers of all sizes?
Yes. Legacy.com works with newspapers ranging in circulation size from 5,000 to
1,000,000+ and daily death notice volumes ranging from 2 paid death notices
per day to 50+ paid death notices per day.
- Why should my newspaper outsource this category to Legacy.com?
Many newspapers are capable of creating and delivering an online
obituary solution to their users. However, we believe the resources
required for newspapers to provide a Legacy.com-level solution are
significant, and that outsourcing this task to Legacy.com will
almost always make the most sense. We provide extraordinary service
in a category requiring special care and attention. Our staff is
available 7 days a week, 365 days a year, and
performs a complete range of functions including sales, customer
service, data entry, technical, editorial, and quality assurance. It
is because of our complete dedication to this category that we have
100% affiliate retention of customers both large and small.
- Will Legacy.com work with more than
one newspaper in a market?
Yes. There are several markets in which we work with two,
three and even four newspapers. In markets with multiple
newspapers, the more newspapers that offer the product,
the greater the awareness becomes of services like
the online Guest Book, leading to better results for
both advertisers and each of the Legacy.com-affiliated
papers in the market.
- Are significant newspaper resources
needed to launch and maintain the program?
No. The Legacy.com program is turn-key. In order to
launch the program, the newspaper simply needs to:
After launch, Legacy.com will handle all aspects of the program
including daily posting of death notices to your site in a
timely manner, screening all Guest Book entries, and handling all
customer service for all constituents (newspaper, users,
- send artwork and data feeds
- make the appropriate pricing adjustment
- communicate the program to funeral homes/users
- advertise the product
- How will funeral homes react?
Most of the funeral homes in your market will react positively
to the program. As part of the program, we offer a free
Information Page to all funeral homes in the market.
This page, which is linked to every notice for the funeral
home, helps reduce their workloads as they dont have to
field as many calls about where they are located
(the Information Page contains contact info, written
directions and a map). Additionally, many funeral
directors use the printed version of the Guest Book
in follow-up communication with their customers.
We will be happy to assist you with communication in addressing
any questions funeral homes in your market might have.
- How is branding handled?
We strive to ensure the newspaper brand is associated with the product:
- All aspects of the product appear on the newspaper site.
- All advertising for the product references the newspaper.
- Legacy.com branding simply appears as "powered by Legacy.com" on
all pages associated with online death notices.